Metrics
ROAS Calculator: How to Calculate & Improve Your ROAS
Use our free ROAS calculator to work out your return on ad spend instantly. Learn the formula, good ROAS benchmarks, and how to improve a low ROAS.
ROASReturn on Ad SpendPPC
Read moreGot Questions?Check out our Blog.
Tips, Insights & Opinions on Today's Digital Marketing Landscape to Help Support Your Strategy.
Maximize ROI
Expert Strategies
Data-Driven Insights
10+
Articles Published
1000+
Monthly Readers
Strategy
The Profitability Revolution: Why POAS is the New North Star for 2026
In 2026, a high ROAS doesn't always mean a healthy business. ROAS tracks revenue, but POAS (Profit on Ad Spend) tracks cash in the bank. Here's how to use both.
POASROASProfitability
Read moreSearch
GEO vs SEO: Your Complete Guide to Generative Engine Optimization in 2026
Traditional search volume is dropping as users shift to AI answers. If ChatGPT and Gemini aren't citing your brand, you're invisible. Here's how to master GEO.
GEOAI SearchSEO Strategy
Read moreStrategy
Agency vs. In-House Marketing 2026: Which is Better for ROI?
In this article I aim to help your decision on whether you still need to use an agency in 2026 or not.
AIAgencyIn-House
Read moreOptimization
Why Your CPA is Too High (And How to Fix It): The Ultimate Guide to Profitable Customer Acquisition
Your CPA is eating into profits? Learn the seven common mistakes driving up acquisition costs and the exact fixes to make your campaigns profitable again.
CPACost Per AcquisitionConversion Rate
Read moreCreative
Why Is My CTR On The Floor: 5 Ways to Stop the Scroll
If your Click-Through Rate is below 1%, your creative is likely the problem, not your product. High CTRs lead to lower CPCs on every major ad platform.
CTRClick-Through RateAd Creative
Read moreMetrics
What is a Good ROAS in 2026? The Profitability Benchmark
A 'good' ROAS depends on your profit margins. A 4:1 ratio is a common benchmark, but a high-margin product might thrive at 2:1, a low-margin one at 5:1.
ROASReturn on Ad SpendE-commerce
Read moreMetrics
What is a Good CPC in 2026?
There isn't a standard CPC benchmark for every business. Learn what factors influence your costs and how to find your optimal CPC based on profitability.
CPCCost Per ClickBenchmarks
Read moreStrategy
Should I Still Be Spending Money on Facebook and Google Ads in 2026?
With AI automating everything, are Google and Meta ads still worth your budget in 2026? Here's what's actually working right now.
Google AdsFacebook AdsMeta
Read more1st Party Data
Why is 1st Party Data Important to Digital Marketers?
We break down why you should be uploading your 1st party data to platforms like Meta ads, and why it is the most important data at your disposal
DataMarketingAudiences
Read moreVideo Marketing
Master Video View Rate (VVR) by Comparing Against Platform Benchmarks
Stop guessing if your video ads are performing well. Learn how to compare your VVR against platform benchmarks and optimize your campaigns for real results.
VVRVideo MarketingPerformance Benchmarks
Read moreMeasurement
Should I use a Currency or a Percentage when calculating ROAS?
Not sure which one to use? Let's help you figure that out.
ROASPercentageCalculations
Read moreSocial
TikTok Shop Marketing Strategy for Ecommerce Brands: Complete 2025 Guide
Master TikTok Shop marketing with proven strategies that turn views into sales. Learn how ecommerce brands drive massive revenue growth with TikTok Shop.
TikTok ShopSocial CommerceEcommerce Marketing
Read moreAnalytics
How to Calculate Break Even ROAS for Ecommerce Margins
We all want profitable digital marketing campaigns, ensure you are factoring in break even into any ROAS calculations.
ROASEcommerceProfit Margins
Read more