Hi I'm Oliver, The Creator Of Digital Ads Calculator
I have gained over 6 years of experience in digital marketing, managing large scale budgets for over 15 different clients that operate in various industries including e-commerce, SaaS, and lead generation. Throughout my career, I've developed a deep understanding of key performance metrics and the importance of accurate calculations in driving successful campaigns. Like many others, I found myself building the same spreadsheet formulas over and over again to calculate certain metrics.
My Story
The Problem I Want To Solve
During my time in digital marketing, I am often looking for a quick way to calculate key performance metrics like ROAS, CPC, CTR.... The list goes on! Whilst I typically turn to the spreadsheets to calculate performance, I want a way to quickly get a result without having to open up Excel or Google Sheets. I want something that i can leave open for the day, and easily calculate any metric I need, there and then.
Learning to Code
Alongside my marketing work, I developed a passion for coding. What started as curiosity about how websites work turned into a genuine love for building solutions. I have spent my mornings before work and weekends learning JavaScript, React, and web development, to combine my skillset and build something I would use myself.
The Birth of Digital Ads Calculator
I wanted to create a platform where any marketer, whether you're running a small business, working at an agency, or managing campaigns for a Fortune 500 company, could access calculation tools completely free.
Built by Marketers, for Marketers
Every calculator and tool on this platform is designed with real-world marketing scenarios in mind. I've used these exact calculations in my own campaigns, client presentations, and strategy sessions. They're not just mathematically correct, they're practically useful.
Always Free
No hidden fees, no premium tiers, no credit card required. Professional marketing tools should be accessible to everyone.
Fast & Simple
Get your results instantly without complicated setups or lengthy registration processes. Just enter your data and calculate.
Practical & Accurate
Tried and tested by myself to ensure accurate calculations to rely on.
How We Ensure Accuracy (Methodology)
Our core mission is to provide verifiably accurate tools. All calculator formulas are cross-validated against current industry standards from authoritative sources like Google Ads and the IAB. Learn exactly how we maintain the quality and reliability of every metric.
What We Offer
Comprehensive Calculator Suite
Educational Resources
What's Next?
Digital Ads Calculator is continuously evolving.
Some exciting features on the roadmap include:
Get in Touch
Have a suggestion for a new calculator? Found a bug? I'd love to hear from fellow marketers and anyone using these tools.