Engagement Rate Calculator
Calculate your social media engagement rate which is the percentage of your audience that actively engages with your content through likes, comments, shares, and other interactions.
This metric heavily leans on both organic and paid advertising and highlights how successful your content was at getting people to interact with it. It can be a tricky metric to calculate as one person an like, share and click on a post, which counts as 3 engagements, but only one person. This is why we have two methods of calculating engagement rate, one by reach and one by followers.
Calculate Your Engagement Rate
Your Engagement Rate
Enter your engagement data to see your rate
What is Engagement Rate?
Engagement rate measures how actively your audience interacts with your content relative to your reach or follower count.
By Reach: (Engagements ÷ Reach) × 100
By Followers: (Engagements ÷ Followers) × 100
A higher engagement rate indicates that your content resonates well with your audience and encourages interaction.
Platform Benchmarks
*Benchmarks vary by industry, content type, and account size