Engagement Rate Calculator
Calculate your social media engagement rate - the percentage of your audience that actively engages with your content through likes, comments, shares, and other interactions.
Calculate Your Engagement Rate
Your Engagement Rate
Enter your engagement data to see your rate
What is Engagement Rate?
Engagement rate measures how actively your audience interacts with your content relative to your reach or follower count.
By Reach: (Engagements ÷ Reach) × 100
By Followers: (Engagements ÷ Followers) × 100
A higher engagement rate indicates that your content resonates well with your audience and encourages interaction.
Platform Benchmarks
Instagram (by reach):1-3%
Facebook (by reach):0.5-1%
TikTok (by reach):5-9%
LinkedIn (by followers):2-5%
YouTube (by views):4-6%
*Benchmarks vary by industry, content type, and account size
Types of Engagement
Basic Engagement
•Likes/Hearts
•Reactions
•Views (video)
Active Engagement
•Comments
•Shares/Reposts
•Saves/Bookmarks
Deep Engagement
•Story replies
•Direct messages
•User-generated content
Tips to Improve Engagement Rate
•Post consistently and at optimal times
•Create interactive content (polls, questions)
•Use relevant hashtags and keywords
•Respond to comments and messages promptly
•Share behind-the-scenes content
•Tell stories that resonate with your audience
•Use high-quality visuals and videos
•Collaborate with other creators
•Analyze your best-performing content
•Engage with your community's content