CPA Calculator
Calculate your Cost Per Acquisition (CPA) - the average cost to acquire one customer or conversion. This metric helps you understand the efficiency of your marketing campaigns and ROI.
Calculate Your CPA
Your CPA Result
Enter your campaign cost and conversions to see your CPA
What is CPA?
Cost Per Acquisition (CPA) measures the average cost to acquire one customer or complete one conversion goal. It's a crucial metric for understanding campaign profitability and efficiency.
Formula: CPA = Total Campaign Cost ÷ Total Conversions
A lower CPA indicates more efficient spending and better campaign performance. Compare your CPA to your customer lifetime value (CLV) to ensure profitable customer acquisition.
Industry Benchmarks
E-commerce:$15-45
SaaS/Software:$100-300
Lead Generation:$20-80
Financial Services:$50-150
Healthcare:$25-100
Benchmarks vary significantly by industry, product value, and market.
Tips to Lower CPA
•Improve landing page conversion rates
•Optimize ad targeting and audience selection
•A/B test ad creative and copy variations
•Use negative keywords to reduce irrelevant clicks
•Implement retargeting campaigns
•Optimize bidding strategies and budget allocation
•Focus on high-intent keywords and audiences
•Improve website speed and user experience