VVR Calculator
Calculate your Video View Rate (VVR) which is the percentage of people who viewed your video ad after seeing it. This metric helps measure the effectiveness of your video content by highlighting how many eyes you have on your content.
Your long form video content takes time to create, so you should be measuring the effectiveness of your video ads. VVR is key to understanding how well your videos are resonating with your target audience. VVR varies dramatically depending on the channel and buy type but can really help understand engagement and reach for your videos.
Calculate Your VVR
Your VVR Result
Enter your video views and impressions to see your VVR
What is VVR and how do you calculate it?
Video View Rate (VVR) measures the percentage of people who viewed your video advertisement after it was shown to them. It gives you an idea of how engaging the content is.
Formula: VVR = (Video Views ÷ Impressions) × 100
A higher VVR indicates that your video content is engaging and resonates well with your target audience, leading to better campaign performance and higher engagement rates.
Platform Benchmarks for VVR
Benchmarks vary dramatically by industry, audience, and video length.
Video Optimization Strategies
Content Strategy
Create compelling hooks in the first 3 seconds, use storytelling techniques, and focus on delivering value quickly to capture attention. Incorporate clear a call to action throughout the video to keep the viewer engaged but also armed with what to do with your message next.
Channel Elements
Styles of ads work on various platforms. For example, TikTok favours and the audiences resonate more with organic content within their feed. Think of using UGC or less 'high production' to get results for your ads on this platform.
Targeting Precision
Make sure you are targeting the right audience with your content. If view rate is down, then it might be something as simple as you are targeting he wrong audience. Most platforms have detailed audience breakdowns, use this to your advantage.
Format Optimization
Test different video lengths, orientations (vertical vs horizontal), and formats to find what works best for your audience. Keep trying new styles, test and learn from previous campaigns to continuously improve your VVR, to make sure your message is delivered in full to your audience.