VVR Calculator
Calculate your Video View Rate (VVR) - the percentage of people who viewed your video ad after seeing it. This metric helps measure the effectiveness of your video content and creative appeal.
Calculate Your VVR
Your VVR Result
Enter your video views and impressions to see your VVR
What is VVR?
Video View Rate (VVR) measures the percentage of people who viewed your video advertisement after it was shown to them. It indicates how compelling your video content is.
Formula: VVR = (Video Views ÷ Impressions) × 100
A higher VVR indicates that your video content is engaging and resonates well with your target audience, leading to better campaign performance and higher engagement rates.
Platform Benchmarks
Benchmarks vary by industry, audience, and video length.
Video Optimization Strategies
Content Strategy
Create compelling hooks in the first 3 seconds, use storytelling techniques, and focus on delivering value quickly to capture attention.
Visual Elements
Use bright colors, high contrast, and movement to stand out in feeds. Ensure videos work well both with and without sound.
Targeting Precision
Refine audience targeting to show videos to users most likely to be interested in your content and offerings.
Format Optimization
Test different video lengths, orientations (vertical vs horizontal), and formats to find what works best for your audience.