Should I use a Currency or a Percentage when calculating ROAS?

% or $ sign, what's right?

Firstly, if you are unsure what ROAS is or how to calculate it, click here.

In essence there is no right or wrong answer to this one. It all comes down to personal/client/your reports preference. Personally, I prefer using ROAS alongside a currency. Whether there be something to the fact that I enjoy seeing a dollar value attributed to my current return on ad spend, or not, I find it easier to consume.

So, to summarize, no there is not a clear right or wrong answer.

Benefits to using %

Good non fiction writing focusses on impartiality. So here are the benefits to using a % over a $ sign.