CTR Calculator
Calculate your Click-Through Rate (CTR) - the percentage of people who clicked on your ad after seeing it. This metric helps measure the effectiveness of your ad copy, creative, and targeting.
Calculate Your CTR
Your CTR Result
Enter your clicks and impressions to see your CTR
What is CTR?
Click-Through Rate (CTR) measures the percentage of people who clicked on your advertisement after seeing it. It's a key metric for measuring ad engagement and relevance.
Formula: CTR = (Clicks ÷ Impressions) × 100
A higher CTR indicates that your ad content is relevant and compelling to your target audience, which can lead to better ad performance and lower costs.
Industry Benchmarks
Google Ads (Search):2-5%
Google Ads (Display):0.5-1%
Facebook/Meta:0.9-1.5%
Instagram:0.5-1.2%
LinkedIn:0.4-0.8%
Benchmarks vary by industry, ad type, and campaign objectives.
Tips to Improve CTR
•Write compelling, relevant ad headlines
•Use strong calls-to-action (CTAs)
•Target the right audience demographics
•Use high-quality, relevant images or videos
•A/B test different ad variations
•Include relevant keywords in ad copy
•Ensure ad relevance matches landing page
•Use ad extensions when available