CVR Calculator
Calculate your Conversion Rate (CVR) by taking the percentage of visitors, clicks, or leads who complete a desired action. This metric helps you understand how effectively your website or landing page turns visitors into customers, clicks into actions and many more unique conversions.
Enter your total conversions and visitors to see your conversion rate performance, the higher the conversion rate the stronger your campaign performance and overall success.
Calculate Your CVR
Your CVR Result
Enter your conversions and visitors to see your CVR
How to calculate conversion rate?
CVR stands for "Conversion Rate". It measures the percentage of visitors who complete a desired action on your website, such as making a purchase, signing up, or downloading content.
Formula: CVR = (Conversions ÷ Total Visitors) × 100
CVR is a crucial metric for measuring the effectiveness of your website, landing pages, and marketing campaigns in driving desired user actions.
Industry Benchmarks
Benchmarks vary by industry, traffic source, and conversion goal.
How to improve your Conversion Rate.
Create bespoke landing pages for your paid campaign activity, increase the size of your CTA buttons and ensure your copy is informative and leads to action.
Reduce the number of touch points or steps a person has to take to convert. Each new landing page or steps will reduce the potential to convert, remember that when crafting a seamless user conversion journey.
Inform your visitor how you want them to proceed, whether it’s to sign up, download, or purchase. Use action language like “Get Started”, “Download Now”, or “Buy Today” to drive them down the conversion funnel.
Use real customers to sell for you. People's trust is much easier to gain by using someone they know (think celeb endorsement) or someone they can relate too (think similar business owner).
A Seamless and good mobile experience is key today, don't think so? Look at your device data and see where the traffic is coming from.
Get your potential customer to take action as soon as they can. Drive them to do so with the language you use "hurry while stock lasts" is a prime example of urgency messaging.
If you are retargeting someone, throw them a bespoke offer or message to draw them in again and get them over the line. An example could be a personalized offer for those being retargeted on meta such as a 10% discount code on the creative they see.
Use tools like heatmaps, session recordings, and A/B testing to understand user behavior and identify areas for improvement.
Types of Conversions
Macro Conversions
Primary business goals like purchases, sign-ups, or lead form submissions that directly impact revenue.
Micro Conversions
Smaller actions that indicate engagement like email subscriptions, content downloads, or video views.
E-commerce CVR
Measures completed purchases. Industry average is 1-3%, with mobile typically lower than desktop.
Lead Generation CVR
Tracks form completions or contact requests. Often higher than e-commerce, ranging from 5-15%.