CVR Calculator
Calculate your Conversion Rate (CVR) - the percentage of visitors who complete a desired action. This metric helps you understand how effectively your website or landing page turns visitors into customers.
Calculate Your CVR
Your CVR Result
Enter your conversions and visitors to see your CVR
What is CVR?
CVR stands for "Conversion Rate". It measures the percentage of visitors who complete a desired action on your website, such as making a purchase, signing up, or downloading content.
Formula: CVR = (Conversions ÷ Total Visitors) × 100
CVR is a crucial metric for measuring the effectiveness of your website, landing pages, and marketing campaigns in driving desired user actions.
Industry Benchmarks
Benchmarks vary by industry, traffic source, and conversion goal.
Tips to Improve CVR
Types of Conversions
Macro Conversions
Primary business goals like purchases, sign-ups, or lead form submissions that directly impact revenue.
Micro Conversions
Smaller actions that indicate engagement like email subscriptions, content downloads, or video views.
E-commerce CVR
Measures completed purchases. Industry average is 1-3%, with mobile typically lower than desktop.
Lead Generation CVR
Tracks form completions or contact requests. Often higher than e-commerce, ranging from 5-15%.