Frequency Calculator
Calculate your advertising frequency, which can be defined as the average number of times your audience sees your ad. This metric helps you optimize campaign exposure and avoid ad fatigue.
When calculating frequency always consider your end goal/KPI. If you are running upper funnel awareness activity, a lower frequency is fine to reinforce your message without overwhelming new audiences. If you are running lower funnel conversion activity, a higher frequency can be better to guide those users familiar to your brand to finally purchase!
Calculate Your Frequency
Your Frequency Result
Enter your impressions and reach to see your frequency
What is Ad Frequency & how is it calculated?
Frequency measures how many times, on average, each person in your target audience sees your advertisement during a specific time period.
Calculation
Frequency = Total Impressions ÷ Unique Reach
Understanding frequency and hows it calculated is key to pushing your message towards your target audience without overwhelming them.
We want to serve our message without the audience getting bored or annoyed. This is a fine line to walk, and it varies by industry, audience, and campaign objectives.
Frequency Guidelines
Show your ad enough times without bombarding a new audience not familiar to your product or service. Don't scare them off.
We might finally get the user to click through and explore our website/offering for the first time in this space.
Let's get them to purchase, they know our brand by now.
Abort Mission...Kidding, but be careful about a rising frequency.
A reminder to you, frequency can vary by channel, objective and campaign, the figures are a guide and nothing more.