Frequency Calculator
Calculate your advertising frequency - the average number of times your audience sees your ad. This metric helps you optimise campaign exposure and avoid ad fatigue.
Calculate Your Frequency
Your Frequency Result
Enter your impressions and reach to see your frequency
What is Frequency?
Frequency measures how many times, on average, each person in your target audience sees your advertisement during a specific time period.
Formula: Frequency = Total Impressions ÷ Unique Reach
Understanding frequency helps you balance message reinforcement with ad fatigue, ensuring your campaigns remain effective and cost-efficient.
Frequency Guidelines
1-2:Ideal for awareness campaigns and new audiences
2-4:Good for consideration and engagement campaigns
4-6:Effective for conversion and retargeting
6+:High risk of ad fatigue and wasted spend
Optimal frequency varies by industry, audience, and campaign objectives.