CPC Calculator

Calculate your Cost Per Click (CPC) - the average amount you pay for each click on your advertisement. This metric helps you understand the efficiency and levels of engagement of your paid advertising campaigns.

Calculate Your CPC

Your CPC Result

Enter your cost and clicks to see your CPC

What is CPC?

CPC stands for "Cost Per Click". It represents the average amount you pay each time someone clicks on your advertisement.

Formula: CPC = Total Cost ÷ Total Clicks

CPC is a crucial metric for pay-per-click (PPC) advertising campaigns, helping you understand the cost-effectiveness of driving traffic to your website.

CPC Benchmarks

Google Ads (Search):$1-4
Google Ads (Display):$0.50-2
Facebook/Meta Ads:$0.50-3
LinkedIn Ads:$3-8

*Benchmarks vary significantly by industry and targeting

Tips to Lower CPC

Improve your Quality Score (Google Ads)
Use long-tail, specific keywords
Optimize ad relevance and landing pages
Use negative keywords to filter irrelevant traffic
Target less competitive keywords
Improve click-through rates (CTR)
Use geographic and demographic targeting
Schedule ads for optimal times
Test different bidding strategies
Regularly review and optimize campaigns

Common Bidding Strategies

Manual CPC

You set maximum bid amounts for your keywords, giving you full control over costs.

Enhanced CPC

Automatically adjusts your manual bids based on conversion likelihood.

Target CPA

Sets bids to achieve your target cost per acquisition automatically.

Maximize Clicks

Automatically sets bids to get the most clicks within your budget.