CPM Calculator
Calculate your Cost Per Mille (CPM) - the cost of 1,000 ad impressions. This metric helps you understand how much you're paying to reach 1,000 people with your advertising.
Calculate Your CPM
Your CPM Result
Enter your cost and impressions to see your CPM
What is CPM?
CPM stands for "Cost Per Mille" (mille means thousand in Latin). It represents the cost of showing your advertisement to 1,000 people.
Formula: CPM = (Total Cost ÷ Total Impressions) × 1,000
CPM is a key metric for measuring the cost-effectiveness of your advertising campaigns, especially for brand awareness and display advertising campaigns.
CPM Benchmarks
*Benchmarks vary significantly by industry and targeting
Tips to Lower CPM
CPM vs Other Metrics
CPM vs CPC
CPM measures impression costs, while CPC measures cost per click. Use CPM for brand awareness, CPC for traffic generation.
CPM vs CPA
CPM focuses on reach and exposure, while CPA measures conversion costs. CPM is top-funnel, CPA is bottom-funnel.
When to Use CPM
Best for brand awareness campaigns, product launches, reaching large audiences, and building brand recognition.
CPM Optimization
Focus on audience quality over quantity, creative testing, and frequency capping to maximize impression value.